Strategy Consulting

Since 2011 · Transforming knowledge into growth.

your company delivers more value than the market recognizes.

Oversize creates and implements a growth strategy, transforming its knowledge into a system for attracting qualified clients, with clear direction and excellence in execution.

+800

+2.000

+15

businesses and companies positioned in the market

implemented corporate communication projects

years leading people and processes

Schedule an appointment to meet with the strategist.

Understand how we deliver results.

Strategy

Projects

Branding & Storytelling

Mailchimp Partner

Knowledge

Digital Ecosystem

Communication

we are strategy-natives.

Oversize has an experienced team of specialists who work under the same strategic direction: design, copywriting, development, and management aligned with the methodology before any delivery. The client doesn't hire scattered suppliers. They hire an integrated system.

RECOGNITION

awards & partnerships.

ECO Award • Corporate Social Responsibility Practices

MAKE Award · Most Admirable Companies in Knowledge Management and Innovation

Top Human Being Award

ABRH-RS

Amcham-SP

The Knowledge Network

Mailchimp Partner

Typeform Partner

GreatPages Partner

Notion Ambassador

WordPress Partner

BRAND MANIFESTO

not every growth problem is a visibility problem.

Many companies believe they need more reach, more content, or more media investment. However, in practice, there's a silent pattern that limits a business's growth potential: the strategy is fragmented.

Communication functions like a patchwork quilt: campaigns, actions, and people working on it, but each part follows a different direction. There's movement, effort, and investment. But alignment is lacking. At Oversize, we have a name for this phenomenon:




This occurs when different channels, teams, and initiatives work for the same company, but fail to align with the same strategy.


Oversize was created to solve this problem.


We organize what is fragmented. We structure what is scattered.

We connect strategy, communication, and execution into a single growth system.


Because consistent growth doesn't happen when you do more.

It happens when everything works in the same direction.


That's the basis of our methodology.

strategic dilution®

structured strategy®

Understand how we deliver results.

THE STRATEGIST

Public Relations (Unisinos, Brazil)

Reputation Management (Curtin University, Australia)

Advanced Consulting (Frank Kern, United States)

Internal Organizational Mentor (SBDC, Brazil)

Organizational Thought Leadership (TL Lab, United States)

Lean Governance (Board Academy, Brazil)


Since 2004, a communications project manager.

Business strategist since 2008.

Since 2010, I have been a volunteer in Third Sector organizations in the areas of communication and fundraising.
Since 2011, strategist and advisor to experts.

Since 2016, facilitator for over 2,000 students in 11 countries.

METHODOLOGY

structured strategy®
four pillars, one single direction.

A validated, proprietary methodology. We transform scattered knowledge into strategy, offerings, narratives, and a communication system. We structure processes and routines, aligning people and investment.

Pillar I

Pillar II

Pillar III

Pillar IV

business

value

communication

revenue

For whom do you generate the most value, what makes you irreplaceable, and how do your offers translate into results.

The value proposition articulated in a narrative that sales uses and the market understands.

An integrated system: every action by any supplier builds the same perception.

Communication and sales in the same architecture. Leads arrive more educated. The team closes with more conviction.

SERVICES

our integrated system with seven specialties.

Nothing is done without strategy at Oversize.
All work is developed by coordinated specialists.

I — Positioning & Authority System

METHOD • PROCESS • ORIGINAL CONTENT


The positioning that turns knowledge into market authority.


Scope: Structuring of the business''s strategic positioning, the processes that sustain execution, and the original content that builds authority.


Result: Every execution depends on a good strategy. We turn experience, knowledge, and market vision into clear direction, execution routines, and an authoritative presence through webinars, podcasts, and speaking engagements.


Strategic diagnosis · Audience and positioning definition · Offer structuring · Growth planning · Project and KPI management · Original content for webinars, podcasts, and talks · and much more

II — Branding & Storytelling System

BRAND • NARRATIVE • IDENTITY


The brand''s story, culture, and identity communicated in a clear, intelligent, and effective way.


Scope: Structuring of brand positioning, narrative, and value proposition to make companies clearer, more relevant, and more memorable.


Result: We help companies organize what makes them different, turning knowledge, experience, and reputation into a stronger brand that is easier to understand.


Brand Strategy · Value Proposition · Tone of Voice · Narrative · Identity and Differentiation · Institutional Storytelling · and much more

III — Digital Presence System

PROPRIETARY CHANNELS • INTEGRATIONS • DIGITAL JOURNEYS


Well-built proprietary channels, within an intelligent system, generate more results.


Scope: Design and structuring of integrated digital environments for communication, relationships, and opportunity generation.


Result: We plan the business''s digital architecture so that websites, tools, and assets work in a coordinated way, guiding visitors from first contact to the form.


Digital Channel Architecture · Websites and Proprietary Environments · Forms and Entry Flows · Tool Integration · Process Automation · Digital Journeys · and much more

IV — Knowledge Management System

LONG-FORM CONTENT • ONBOARDING • PLAYBOOKS


Organized knowledge builds a positive reputation and value for stakeholders.


Scope: Systems to capture, organize, document, and turn knowledge into strategic assets for the business.


Result: Companies accumulate experience every day, yet few manage to turn it into reusable assets. We organize knowledge to increase consistency, scale, and continuity.


Knowledge Mapping · Long-Form Content · Business Playbooks · Team and Partner Onboarding · Methodology Structuring · Business Intelligence · and much more

V — Communication Management System

KNOWLEDGE BASE • SOCIAL MEDIA • RELATIONSHIPS


Efficient communication makes your business better understood, more valuable, and opens a dialogue.


Scope: Communication systems that turn knowledge into perceived value and strengthen relationships over time.


Result: We create communication structures that help companies better explain what they do, strengthen their social media presence, and build trust consistently.


Communication Strategy · Editorial Planning · Knowledge Base and Publications · Social Media · Newsletters · Corporate Communication · and much more

VI — Client Engagement & Conversion System

SALES PROPOSAL • INSTITUTIONAL PRESENTATION • CONVERSION


A good sales conversation begins long before the sales meeting.


Scope: Structuring of the materials and flows that support the sales process, from the institutional presentation to the proposal.


Result: We organize how the business presents itself and sells, so that leads arrive better educated and the team closes with more conviction.


Sales Proposal · Institutional Presentation · Pitch and Sales Materials · Sales Process Flow · Models and Templates · Sales Follow-up Routines · and much more

VII — Qualification & Mailchimp Partner System

LEAD MAGNET • EMAIL MARKETING • FOLLOW-UP


Far beyond sending emails, it is about managing the most valuable asset in business: your network of contacts.


Scope: Strategy, implementation, and optimization of lead magnets, email marketing, and follow-up on the Mailchimp platform, turning contacts into lasting relationships.


Result: As official Mailchimp partners, we help companies attract, qualify, and nurture leads through proprietary channels and first-party data.


Lead Magnets · Implementation and Setup · Platform Migration · Audience Segmentation · Automations and Journeys · Follow-up Sequences · Governance and Team Training · and much more

CLIENTS

more than 800 different companies and experts, following the same method.

Segmento.01

Segmento.02

Segmento.03

Segmento.05

Segmento.04

Online Education and Executive Training

Banks, Venture Capitals and Financial Institutions

Consulting, Mentoring and Professional Lectures

Non-profits, Institutes and Third Sector

Marketing, Agencies and Corporate Communication

Segmento.06

Segmento.07

Segmento.08

Segmento.09

Segmento.10

Franchises and Franchisors

Trade Associations and Brazilian Government

Health, Veterinary and Medical Specializations

Software as a Service (SaaS) and Technology

Industry and Specialized Services

RAFAEL TORO (ART ACADEMIA)
Business Case Study
We migrated from an in-person to a digital model, reaching 6 figures in 7 days. We expanded our reach from 230 to 4.9 million people/month, generating 275,000 qualified leads (+78x) and increasing revenue from R$330,000 to R$20 million annually (+60x).

Iva Cardinal

Sheila Sampaio

Rafael Toro

STARTUP ACADEMY
Product Case Study
We structured the knowledge of 71 mentors into 135 courses and 544 hours of produced classes in just 12 months. During the project, we also created the onboarding process for mentors and studios, and developed customized identities that helped mentors and studios create more consistent classes aligned with the company.

Carmela Montanari

Startup Academy

RODRIGO NOLL (BASE VIRAL)
Positioning Case Study
We helped develop the method that led a corporate manager to become a leading speaker, conquering the main stage at RD Summit (5,000 people), TEDx, and international recordings, amplifying his internal expertise.

Rodrigo Noll

Sidnei Lopes Dias

Greice Borges

DAVID PINTO (DOUTOR RESOLVE) Repositioning Case Study

We structured the trajectory of an office boy to CEO of the Doutor Resolve franchise on a knowledge platform, strengthening the franchisee network, generating recognition (Forbes Under 30 in 2014) and culminating in the sale of the brand (in 2016).

Larissa Sielichoff

Joel Ruocco

David Pinto

PEDRO SUPERTI (O FATOR X)
Marketing Casy Study

We repositioned ourselves from an agency to an authority in Differentiation Marketing, growing our audience from 3,000 to almost 2 million followers and holding events with over 30,000 participants, increasing the average ticket price and revenue volume.

Pedro Superti

Roberta Almeida

Dione de Oliveira

Erica Bourguignon

Mauro Sarmento

Frederico Vilhar

Tati Mizetti

Cícero Oliveira

TESTIMONIALS

what they say about us.

"Christian is the type of professional who surprises you. He promises what is expected and delivers more than anticipated. [...] He provides the creation of clear, concise, and effective strategies at Oversize."

"Being an Oversize client is undoubtedly a privilege, PROFESSIONALS who do and commit themselves like I haven't seen in a long time.[...] we are reaching the final stretch with great success and achievement."

"During the most insecure moment I experienced in my company, you were there [...]. Today, we are officially partners and I am extremely proud of that, because it is essential to have someone with innovative thinking."

Pedro Superti · especialista em Marketing de
Diferenciação

Roberta Almeida · empresária, vencedora do Shark Tank Brasil, CEO da Objetos de Coração

Tati Mizetti · CEO Reverso Comunicação
Integrada, Grupo Mulheres do Brasil

"I can say that I was very surprised by the quality and high level of delivery he gave me.[...] the results of my lectures were incredibly superior to what I had before."

"Dedicated, quick, and assertive, Christian manages to bring out the best in each person, greatly facilitating the direction of communication efforts."

"Chris has a great ability to understand the needs and difficulties related to the positioning and strategy of the business, and transform them into a robust, solid, and results-focused action plan."

Rodrigo Noll · fundador da Base Viral, maior especialista do Brasil em Marketing de Indicação

Cícero Oliveira · Co-Founder e CEO GOAT Ventures, presidente da Câmara de Comércio de Luxemburgo

Luísa Fischer · CEO da Estagiar Jovens Carreiras

Public testimonials from Oversize customers.
Click to read more testimonials on LinkedIn.

KNOWLEDGE BASE

we study. we apply. we publish.

Oversize's Knowledge Base: a wiki that transforms knowledge into recognition with a structured strategy. Articles organized according to the pillars of our method.

Comunicação · MAIS LIDOS

Negócio · MAIS LIDOS

Valor · MAIS LIDOS

Transforme o seu conhecimento em reconhecimento, com um plano de transição em etapas.

Transforme seu conhecimento em reconhecimento,
usando uma Estratégia de Thought Leadership.

Link do vídeo no Youtube + resumo em texto aqui.

EDUCATION

what we practice, we also teach.

Oversize Education: courses about the method and its applications, hosted in the Oversize community on Skool. Currently, access is exclusive to Oversize Clients.

Maturidade Estratégica: os 5 níveis

Como construir seu posicionamento
profissional

Comunicação em Tempos de Crise

Percurso de Liderança de Pensamento

Plano Estratégico de Liderança de
Pensamento

Checklist de escrita: Newsletters e
Artigos

Lições de Da Vinci, Drucker e Tesla

Valor & Reconhecimento

Gestão de Branding e Estratégia de
Marketing

Personal Branding

Comportamento do Consumidor

CONTACT

start with a strategic listening session.

A working session where you bring your business and we listen in depth.

You leave with a clear understanding of where Strategic Dilution is occurring in your company and the next step defined to structure the value that already exists.

Format: 30 minutes, online, via Zoom.

The schedule is limited. Few appointments per week, full attention in each conversation.