Since 2011 · Transforming knowledge into growth.
businesses and companies positioned in the market
implemented corporate communication projects
years leading people and processes
Understand how we deliver results.
Strategy Consulting
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Schedule an appointment to meet with the strategist.
RECOGNITION
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Mailchimp Partner
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WordPress Partner
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Notion Ambassador
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Typeform Partner
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GreatPages Partner
Top Human Being Award
ABRH-RS
MAKE Award · Most Admirable Companies in Knowledge Management and Innovation
The Knowledge Network
ECO Award • Corporate Social Responsibility Practices
Amcham-SP
Many companies believe they need more reach, more content, or more media investment. However, in practice, there's a silent pattern that limits a business's growth potential: the strategy is fragmented.
Communication functions like a patchwork quilt: campaigns, actions, and people working on it, but each part follows a different direction. There's movement, effort, and investment. But alignment is lacking. At Oversize, we have a name for this phenomenon:
This occurs when different channels, teams, and initiatives work for the same company, but fail to align with the same strategy.
Oversize was created to solve this problem.
We organize what is fragmented. We structure what is scattered.
We connect strategy, communication, and execution into a single growth system.
Because consistent growth doesn't happen when you do more.
It happens when everything works in the same direction.
That's the basis of our methodology.
BRAND MANIFESTO
Understand how we deliver results.
Public Relations (Unisinos, Brazil)
Reputation Management (Curtin University, Australia)
Advanced Consulting (Frank Kern, United States)
Internal Organizational Mentor (SBDC, Brazil)
Organizational Thought Leadership (TL Lab, United States)
Lean Governance (Board Academy, Brazil)
Since 2004, a communications project manager.
Business strategist since 2008.
Since 2010, I have been a volunteer in Third Sector organizations in the areas of communication and fundraising.
Since 2011, strategist and advisor to experts.
Since 2016, facilitator for over 2,000 students in 11 countries.
THE STRATEGIST
METHODOLOGY
For whom do you generate the most value, what makes you irreplaceable, and how do your offers translate into results.
Pillar I
The value proposition articulated in a narrative that sales uses and the market understands.
An integrated system: every action by any supplier builds the same perception.
Communication and sales in the same architecture. Leads arrive more educated. The team closes with more conviction.
Pillar IV
Pillar II
Pillar III
SERVICES
METHOD • PROCESS • ORIGINAL CONTENT
The positioning that turns knowledge into market authority.
Scope: Structuring of the business''s strategic positioning, the processes that sustain execution, and the original content that builds authority.
Result: Every execution depends on a good strategy. We turn experience, knowledge, and market vision into clear direction, execution routines, and an authoritative presence through webinars, podcasts, and speaking engagements.
Strategic diagnosis · Audience and positioning definition · Offer structuring · Growth planning · Project and KPI management · Original content for webinars, podcasts, and talks · and much more
BRAND • NARRATIVE • IDENTITY
The brand''s story, culture, and identity communicated in a clear, intelligent, and effective way.
Scope: Structuring of brand positioning, narrative, and value proposition to make companies clearer, more relevant, and more memorable.
Result: We help companies organize what makes them different, turning knowledge, experience, and reputation into a stronger brand that is easier to understand.
Brand Strategy · Value Proposition · Tone of Voice · Narrative · Identity and Differentiation · Institutional Storytelling · and much more
PROPRIETARY CHANNELS • INTEGRATIONS • DIGITAL JOURNEYS
Well-built proprietary channels, within an intelligent system, generate more results.
Scope: Design and structuring of integrated digital environments for communication, relationships, and opportunity generation.
Result: We plan the business''s digital architecture so that websites, tools, and assets work in a coordinated way, guiding visitors from first contact to the form.
Digital Channel Architecture · Websites and Proprietary Environments · Forms and Entry Flows · Tool Integration · Process Automation · Digital Journeys · and much more
LONG-FORM CONTENT • ONBOARDING • PLAYBOOKS
Organized knowledge builds a positive reputation and value for stakeholders.
Scope: Systems to capture, organize, document, and turn knowledge into strategic assets for the business.
Result: Companies accumulate experience every day, yet few manage to turn it into reusable assets. We organize knowledge to increase consistency, scale, and continuity.
Knowledge Mapping · Long-Form Content · Business Playbooks · Team and Partner Onboarding · Methodology Structuring · Business Intelligence · and much more
KNOWLEDGE BASE • SOCIAL MEDIA • RELATIONSHIPS
Efficient communication makes your business better understood, more valuable, and opens a dialogue.
Scope: Communication systems that turn knowledge into perceived value and strengthen relationships over time.
Result: We create communication structures that help companies better explain what they do, strengthen their social media presence, and build trust consistently.
Communication Strategy · Editorial Planning · Knowledge Base and Publications · Social Media · Newsletters · Corporate Communication · and much more
SALES PROPOSAL • INSTITUTIONAL PRESENTATION • CONVERSION
A good sales conversation begins long before the sales meeting.
Scope: Structuring of the materials and flows that support the sales process, from the institutional presentation to the proposal.
Result: We organize how the business presents itself and sells, so that leads arrive better educated and the team closes with more conviction.
Sales Proposal · Institutional Presentation · Pitch and Sales Materials · Sales Process Flow · Models and Templates · Sales Follow-up Routines · and much more
LEAD MAGNET • EMAIL MARKETING • FOLLOW-UP
Far beyond sending emails, it is about managing the most valuable asset in business: your network of contacts.
Scope: Strategy, implementation, and optimization of lead magnets, email marketing, and follow-up on the Mailchimp platform, turning contacts into lasting relationships.
Result: As official Mailchimp partners, we help companies attract, qualify, and nurture leads through proprietary channels and first-party data.
Lead Magnets · Implementation and Setup · Platform Migration · Audience Segmentation · Automations and Journeys · Follow-up Sequences · Governance and Team Training · and much more
Iva Cardinal
Rodrigo Noll
Roberta Almeida
Pedro Superti
Sheila Sampaio
Mauro Sarmento
Larissa Sielichoff
Rafael Toro
Carmela Montanari
Dione de Oliveira
Erica Bourguignon
Sidnei Lopes Dias
Greice Borges
Joel Ruocco
David Pinto
RODRIGO NOLL (BASE VIRAL)
Positioning Case Study
We helped develop the method that led a corporate manager to become a leading speaker, conquering the main stage at RD Summit (5,000 people), TEDx, and international recordings, amplifying his internal expertise.
Startup Academy
STARTUP ACADEMY
Product Case Study
We structured the knowledge of 71 mentors into 135 courses and 544 hours of produced classes in just 12 months. During the project, we also created the onboarding process for mentors and studios, and developed customized identities that helped mentors and studios create more consistent classes aligned with the company.
PEDRO SUPERTI (O FATOR X)
Marketing Casy Study
We repositioned ourselves from an agency to an authority in Differentiation Marketing, growing our audience from 3,000 to almost 2 million followers and holding events with over 30,000 participants, increasing the average ticket price and revenue volume.
RAFAEL TORO (ART ACADEMIA)
Business Case Study
We migrated from an in-person to a digital model, reaching 6 figures in 7 days. We expanded our reach from 230 to 4.9 million people/month, generating 275,000 qualified leads (+78x) and increasing revenue from R$330,000 to R$20 million annually (+60x).
DAVID PINTO (DOUTOR RESOLVE) Repositioning Case Study
We structured the trajectory of an office boy to CEO of the Doutor Resolve franchise on a knowledge platform, strengthening the franchisee network, generating recognition (Forbes Under 30 in 2014) and culminating in the sale of the brand (in 2016).
Frederico Vilhar
CLIENTS
Segmento.01
Online Education and Executive Training
Segmento.02
Banks, Venture Capitals and Financial Institutions
Segmento.03
Consulting, Mentoring and Professional Lectures
Segmento.04
Marketing, Agencies and Corporate Communication
Segmento.05
Non-profits, Institutes and Third Sector
Segmento.06
Franchises and Franchisors
Segmento.07
Trade Associations and Brazilian Government
Segmento.08
Health, Veterinary and Medical Specializations
Segmento.09
Software as a Service (SaaS) and Technology
Segmento.10
Industry and Specialized Services
Tati Mizetti
Cícero Oliveira
Public testimonials from Oversize customers.
Click to read more testimonials on LinkedIn.
TESTIMONIALS
"Christian is the type of professional who surprises you. He promises what is expected and delivers more than anticipated. [...] He provides the creation of clear, concise, and effective strategies at Oversize."
Pedro Superti · especialista em Marketing de
Diferenciação
"I can say that I was very surprised by the quality and high level of delivery he gave me.[...] the results of my lectures were incredibly superior to what I had before."
Rodrigo Noll · fundador da Base Viral, maior especialista do Brasil em Marketing de Indicação
"Being an Oversize client is undoubtedly a privilege, PROFESSIONALS who do and commit themselves like I haven't seen in a long time.[...] we are reaching the final stretch with great success and achievement."
Roberta Almeida · empresária, vencedora do Shark Tank Brasil, CEO da Objetos de Coração
"Dedicated, quick, and assertive, Christian manages to bring out the best in each person, greatly facilitating the direction of communication efforts."
Cícero Oliveira · Co-Founder e CEO GOAT Ventures, presidente da Câmara de Comércio de Luxemburgo
"During the most insecure moment I experienced in my company, you were there [...]. Today, we are officially partners and I am extremely proud of that, because it is essential to have someone with innovative thinking."
Tati Mizetti · CEO Reverso Comunicação
Integrada, Grupo Mulheres do Brasil
"Chris has a great ability to understand the needs and difficulties related to the positioning and strategy of the business, and transform them into a robust, solid, and results-focused action plan."
Luísa Fischer · CEO da Estagiar Jovens Carreiras
KNOWLEDGE BASE
Comunicação · MAIS LIDOS
Transforme seu conhecimento em reconhecimento,
usando uma Estratégia de Thought Leadership.
Negócio · MAIS LIDOS
Transforme o seu conhecimento em reconhecimento, com um plano de transição em etapas.
Valor · MAIS LIDOS
Link do vídeo no Youtube + resumo em texto aqui.
EDUCATION
Maturidade Estratégica: os 5 níveis
Como construir seu posicionamento
profissional
Comunicação em Tempos de Crise
Percurso de Liderança de Pensamento
Plano Estratégico de Liderança de
Pensamento
Checklist de escrita: Newsletters e
Artigos
Lições de Da Vinci, Drucker e Tesla
Valor & Reconhecimento
Gestão de Branding e Estratégia de
Marketing
Comportamento do Consumidor
Personal Branding
CONTACT
A working session where you bring your business and we listen in depth.
You leave with a clear understanding of where Strategic Dilution is occurring in your company and the next step defined to structure the value that already exists.
Format: 30 minutes, online, via Zoom.
The schedule is limited. Few appointments per week, full attention in each conversation.
Strategic communication for companies that deliver more value than the market perceives.
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CNPJ 18.385.309/0001-02
© 2026 Oversize Strategy · Transforming knowledge into recognition since 2011.